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Writing that does its job

Turn an unclear brief into a useful piece of writing. Keep your voice, check the claims, and make the next action obvious.

$29 once · 3 project lessons · About 75 minutes · At your pace

What you’ll make

A complete communication pack: brief, revised draft, fact check, and handover.

  1. Find the real brief
  2. Edit for the reader’s decision
  3. Defend every claim

Try lesson one, free

Start with the brief.

Use the fictional source material. The full lab continues the same project through the next two lessons.

Lesson 01 / 01

Learn by doing

Find the decision inside the brief

Start with a real decision.

The brief · fictional workplace example

Elena, an operations coordinator at fictional Alder Studio, receives this brief: “Tell customers about the new booking process. Make it positive.” Notes: the new form starts November 12; existing bookings stay valid; customers must use a booking reference; phone booking remains available. The support number has not been confirmed.

The starting point

“We’re excited to announce a seamless new experience. Please contact our dedicated team for assistance.”

Check your judgment

Pause. What would you do?

Which question must Elena resolve before publishing a notice that says “call us”?

Try a choice first. A wrong answer is useful practice.

Make the complete project.

Your one-time $29 purchase includes all three lessons, worked examples, a downloadable project workbook, and a self-review rubric. You can return through My learning. It does not include personal feedback or certification.

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Prefer to build the foundations first? Take the related free course →