Your role
AI skills for marketers
Marketing was one of the first functions to put AI to daily use. Drafting copy, summarizing research, and producing variants are now ordinary tasks. That makes the gap between marketers easy to see. Some get generic output and spend an hour fixing it. Others get usable work on the first or second pass and know which claims to check before anything ships.
This guide breaks that gap into the six skills Emeri measures. Each skill has its own page with tasks from marketing work, a description of what the skill looks like at each band from E1 to E4, the mistakes marketers make most often, and a worked example.
- 1
See where you stand. A free check of the six skills, about fifteen minutes.
- 2
Build the skills. Free guides and courses that fit marketing work.
- 3
Prove it. One examined sitting, then a grade anyone can verify.
Where AI shows up in the work
- Drafting and variants
- Email copy, ad headlines, landing page sections, and social posts. AI produces volume fast. The skill is getting volume that already sounds like the brand and fits the channel.
- Research and synthesis
- Summarizing customer interviews, review sites, competitor pages, and survey responses. The risk is a confident summary that drops the inconvenient findings.
- Planning and briefs
- Campaign plans, creative briefs, content calendars, and messaging frameworks. AI helps structure the thinking, but it cannot supply the strategy you have not given it.
- Reporting
- Turning channel data into a readable summary for a stakeholder. Every number in the output needs to trace back to the source data.
Step 1
See where you stand
The free check grades all six skills in about fifteen minutes, and shows which to work on first. AI use is encouraged. No account is needed, and nobody sees the grade but you.
Want to know more first? Read about the check.
Step 2
Build the skills
Start with the skill your check showed as weakest. Every guide, course and template here is free.
The six skills, for marketers
Each guide shows what the skill looks like for marketers at every band from E1 to E4.
Asking well
Turning a campaign or content need into instructions with an audience, a goal, a format, and limits.
Read the guide →Giving good context
Supplying the brand voice, audience research, and source facts the model cannot know on its own.
Read the guide →Checking the work
Catching invented statistics, unsupported claims, and quiet errors before anything ships.
Read the guide →Putting it together
Turning one-off prompts into repeatable steps for content production, research, and reporting.
Read the guide →Getting real work done
Taking work from AI draft to something that ships, meets the brief, and holds up to review.
Read the guide →Keeping it safe
Protecting customer data and unreleased plans, and judging what should not be AI-made at all.
Read the guide →Courses that fit marketing work
Each course is written for every job. Here is why each one fits yours.
- Free · 7 lessons
Presentations people care about
For the plans and results you present: lead with the ask, make one claim per slide, and source every number.
Start the course → - Getting comfortable · 6 lessons
The everyday assistant
Its writing lesson teaches an assistant your voice from samples of your own best writing, not from adjectives.
Start the course →
Templates for marketing work
Fill-in forms you can copy, each with a filled example.
AI prompt template for work tasks
A form for briefing a model on one piece of work, the way you would brief a colleague.
Open the template →AI output verification checklist template
A form for deciding how one recurring deliverable gets checked before it ships.
Open the template →AI use disclosure template
A form for a short, plain statement of how AI was used in a piece of work.
Open the template →Step 3
Prove it
When you are ready, the certification examines the same six skills in one sitting. AI is allowed, as it is in the check. Pass, and your grade gets a public page that anyone can use to verify it. One retake is included if your first sitting falls below the bar.
Get certified — $129Questions
What AI skills do marketers need?
Emeri measures six: asking well, giving good context, checking the work, putting it together into workflows, getting real work done, and keeping it safe. In marketing, these guides give particular weight to checking the work and giving good context. Brand voice and factual claims are the two places where AI output needs the closest review.
Will AI replace marketers?
Emeri does not make predictions about jobs. What we can say is that AI changes which parts of marketing work take time. Drafting is faster. Judgment about strategy, audience, claims, and quality still sits with the marketer, and that judgment is what these guides and the Emeri assessment focus on.
How can I tell what level my AI skills are at?
Read the band descriptions on each skill page and compare them with how you work today. For a measured result, the free Emeri check takes about fifteen minutes and gives an indicative band across all six skills.
Are these example tasks from the Emeri exam?
No. The tasks on these pages are written for learning and are never exam questions. The certification uses its own scenarios, graded against the same six skills.
Hiring for this role? The AI interview questions for marketing candidates explain what a strong answer and a weak answer show for each skill.
Start with step 1
The free check takes about fifteen minutes. Your result shows your strongest and weakest skills, so you know which guides to read first.